Lil' Guppies Logo Animation
The full branding suite for Lil' Guppies Scuba School, a kids' scuba school with an emphasis on teaching young children water safety & proper swimming/scuba diving skills (student project).
The mark is a small fish, drawing connection to the name of the company, "Lil' Guppies". The happy demeanor of the fish implies that children will have a fun time at the scuba school, while its overall cartoonish nature implies the age group of the target audience (young children). The fish, curling its fin, forms the "G" in "Guppies", integrating the mark into the logo while also mentally drawing connection to the swimming aspect of the business (because the fish is, itself, in motion).
Lil' Guppies Print Materials
Color-wise, blue was chosen for its immediate association with water as well as its psychological associations with trust and dependability, conveying to parents the nature of the business and that their children can be entrusted to the company.
The project was created in Adobe Illustrator and Adobe After Effects.