Service First Insurance Agency, Inc. Branding

Graphic Design · Logo Animation

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Service First Insurance Agency, Inc. Logo Animation

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An animated logo and business card designed for Sevice First Insurance Agency, Inc.

The mark is made up of three components: a pillar, a handshake, and a shield. The pillar conveys stability and dependability, while also bearing resemblance to the Roman numeral representing 1 (connecting it to the "First" in Service First). The handshake conveys the concept of service (at the core of the company and its name) and placing the imagery within the shield shape conveys the idea of safety, drawing a connection to the insurance aspect of the company.

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Service First Insurance Agency, Inc. Print Materials

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Color-wise, blue was chosen for its psychological associations with trust and expertise, conveying to the viewer that the company can be trusted with their insurance needs. Gold was chosen for its association with a 1st place medal, again, drawing a connection to the "First" in Service First.

The project was created in Adobe Illustrator and Adobe After Effects.